My journey began with a passion for health and wellness. Like many, I first focused on nutrition and what I put into my body. But over time I realized wellness isn’t just about what I eat, it’s also about what I put on my skin.

I soon learned that our skin is our largest organ and it absorbs everything we apply to it. So I wanted a better option— something gentle, safe, and truly nourishing. I especially wanted something honest because unfortunately, many mainstream products are packed with harsh chemicals that can end up in our bloodstream. Root of All Well was born out of this need and out of something deeper. My lineage traces back to the mountains of Kurdistan, Iraq, one of the world’s oldest regions, where wellness rituals have been passed down for centuries in their purest form. These ancestral practices shaped the way I see skincare: not as beauty, but as daily healing and care.

Each product is handmade using 100% natural, minimally processed ingredients and never trend-driven or greenwashed. I personally hand-pick every vendor to ensure that the sourcing reflects both my values and those of the generations before me. Every jar reflects real integrity and a standard of care that honors both skin and soul. Because to me it’s not just skincare, it’s skincare that loves you back.

With Love,

Saman Yousif

Founder & CEO